Meet Our


Raymond Phoon

CEO, Master Sales Trainer, Sales Psychologist, International Keynote Speaker, and Author

Raymond Phoon is an Author, International Keynote Speaker, and Business Transformation Expert with an extensive background in the areas of sales, marketing, leadership, and business within the Technology, Financial Services, FMCG industries across the globe.

He is the CEO & founder of the PowerUpSuccess Group and is recognized as one of Asia’s leading Sales & Leadership trainer.

Over the two decades, he has traveled to countless cities spearheading business improvement, developing professionals and inspiring transformational growth in leading Fortune 500 organizations.

Raymond is also an accomplished Certified Virtual Presenter, with over 10 years of experience in delivering online engagements.

Awarded as among the top 15% accredited speakers in the world, Raymond is a regular feature at business conventions, world-class forums, business shows and industry publications, as well as a decorated business coach to many Fortune 500 organizations. Utilizing cutting edge sales optimization solutions, he works with professionals and market leading organizations to develop bulletproof strategies that drive breakthrough results


Christina Gill

Professional Trainer & Coach

Christina’s professional strengths are Image building and perception management, customer service skills, interpersonal skills, communication skills, body language and team building.

An extremely passionate and enthusiastic coach/facilitator with 23 years of experience working with customer service and hospitality teams. Competent and experienced with exposure in managing challenging customers internationally.

Christina’s led and coached a dynamic multicultural team to deliver “Malaysian Hospitality’ in a consistent manner at all customer service touch points.

In MAS, she trained aspiring flight attendants on “Grooming and Impact” – a programme that focuses on delivering a memorable experience to each guest on board MAS carriers; she also developed and trained MAS and Firefly frontline staff to “Go Beyond Yourself” – with an impressive EQ module that focuses on Self Awareness and Social Intelligence in the service industry. Developed an impressive Emotional Intelligence Module that is focused on the importance of having “Social Intelligence” as a service provider.

Francis Chin

Sales Coach, Speaker, Performace Trainer & Author 

After accumulating more than 20 Years of business experience in the corporate arena as well innovative business startups, Francis has since been helping businesses and organizations achieve breakthrough success in the areas of Leadership, Sales, Marketing and Business Transformation.

Graduating with a Diploma in Hotel Management from the reputable Les Roches Swiss Hotel Management School, a Masters Degree in Economics from Heriot-WaO University and a Diploma in Computer Science from APITT, Francis is a hands-on and practical person with a dynamic, positive and result-orientated disposition.

Throughout his career as a corporate worker and entrepreneur, Francis has harnessed and proven his salesmanship whether in ideas creation, solution persuasion or gaining buying commitments.

In short, he has the unique ability to influence others towards win-win results. Due to his unique exposure, Francis is different from many other trainers or coaches. He is able to empathize with employee’s and business owner’s perspective, in any commercial situation. As a result, his engagement and solutions are highly relevant and add tremendous value to his clients.

Aaron Lee

Certified Trainer & Facilitator

Aaron is one of the most dynamic trainer, speaker and coach in the training industry. He has over 15 years of training and coaching experiences ranging from small startup companies to large MNCs with over thousand of employees. 

With his strong language skills, solid education background and need for continuous learning, he is able to manage and reach people from all levels. He maintains current knowledge with his own eagerness to learn, has dynamic speaking ability with humorous approach and he loves to be challenged by his participants. Aaron believes learning is most alive when people are at ease, curious and discover as if they are taking a new path in life. He has worked with over 700 companies and coaches 10,000 people annually.

Joyce Simson

Certified Trainer, Facilitator & Executive Coach

Joyce is an experienced professional trainer/facilitator and a certified executive coach. She has extensive experience as an instructional designer and curriculum developer with hands-on knowledge in Organisational Development, Human Capital Development and Program Design functions.

A highly articulate, confident and persuasive speaker, Joyce’s forte lies in inspiring individuals to achieve exceptional business performance. Joyce is a self-motivated leader who is committed to motivate individuals to exceed professional and personal expectations. In February 2017, Joyce received the Best Global Training and Development Leadership Award awarded by the World HRD Congress. The award was given in recognition of the strategic and iconic position held in the fraternity. She was shortlisted from professionals across the globe in recognition of her contribution towards learning and development. The award was presented at Taj Land Ends, Mumbai, India.

Accredited by the Canadian Council of Professional Certification as a qualified solution focused performance coach, Joyce has been recognised as a highly engaging and inspiring productivity coach in helping professionals excel at their workplace and manage their career transitions.

Mary-Ann Chew

Professional Educator

May-Ann’s single-minded pursuit is to build skilled, creative and resourceful professionals to meet the demands of the future workforce. She has a reputation for engaging and motivating participants to embrace change and strive for personal and organisational excellence.

May-Ann has a Master of Education from Australia, specializing in writing, designing and teaching the English language. She also has a Postgraduate Diploma in Management Studies from Australia’s prestigious business school.

– The Graduate School of Management, Melbourne University, and a BA in Journalism & Literature from Deakin University, Australia. May-Ann constantly challenges herself to continuous professional learning and obtained a Diploma in Image Consulting from the Institute of Image Consultants UK, graduating with a Merit.

May-Ann has a unique mix of corporate and training experience having worked in finance, marketing and advertising for over 20 years.

CK Yap

Certified Trainer, Facilitator & Business Innovator

CK Yap is a business and career development innovator, with 20 years of solid business development, marketing and management experience with key leading organizations.

Some of the organizations he has worked with over the years, include Microsoft Malaysia and Southeast Asia, Standard Chartered Bank, Etiqa, Nokia, Maybank, Digi, Berjaya Properties and many more.
CK developed his career from an academic background in Accounting to valuable career experiences and contributions in the areas of Sales, Marketing, Marketing Communications, Business Development, Project Management and People Development.

CK’s career achievements include pioneering innovative business channels such as a new career publication outlet for Malaysian graduates, marketing an exclusive call centre direct business, developing a cutting edge online business portal from ground-up and building one of Malaysia’s fastest growing online consumer portal.

As Head of E- Business Development for a major insurer, CK had helped build its business from single digit revenues to approximately RM100 million in 3 years. His work has also received recognition by the International MIDAS World Financial Services Marketing Awards, Malaysian Marketing Effectiveness Awards (EFFIES), and Promotion & Marketing Awards of Malaysia.

Kelvin Chee

Marketer, Trainer & Advertiser

Kelvin Chee is a passionate and creative brand and team strategist who has vast experience in both the marketing and advertising world. In the past decade, he has helped many organizations develop dynamic team culture and to ignite a creative revolution at their workplace through his action-packed programs.

His marketing career began in Unilever where he managed international brands like Lipton, Lady’s Choice and Knorr. As a brand manager, he was an advocate of creative thinking, bringing new innovation and always pushing the boundary of the norm to strive for the differentiation that leads to the brand success.

After his successful marketing career, he moved to Hakuhodo Malaysia, the second largest advertising agencies in Japan and was appointed as the Strategic Planning Director where he was responsible for leading the development of brand and communication strategy. After completing his Master Training of Hakuhodo University, he was instrumental in training key leaders in the creative process and how to develop the brand and communication strategy behind global clients such as Kao, Ajinomoto, Kia, Canon, and Toyota.

As a well sought after creative and team enhancement facilitator, Kelvin has facilitated many training programs / modules for local and multinational companies helping them to increase their productivity and performance in a personal and team level.

Alex Choong

Certified Trainer, Facilitator , Consultant & Sales Coach

With 25 years experience in the ICT (Information, Credentials Communications and Technology) Industry, Alex spent his years as a developer (programmer), system analyst, project manager, presales, service managers and now heads the professional consultants team in management, consulting service sales and strategic planning.

Some of the companies where Alex has lead a team of consultants are Avnet Azure Technologies Sdn Bhd (one of IBM’s Largest Distributors) and SAS Malaysia Sdn Bhd (Malaysia No 1 Business Intelligence Solutions provider).

Graduated from Deakin University, Australia having obtained a double major in Marketing Management and Computer Science, Alex is a person who believes that people are the greatest assets to an organisation and should be given constant development and learning opportunities.

With his hands-on and people oriented approach, Alex has coached and mentored many consultants who now have assumed leading roles in the ICT area for the Financial, Manufacturing & Distribution Industries.

Mel Leow

Leader & Trainer

With 25 years in Coaching, Management and Leadership in Asia Pacific and a PCC Credentialed Coach with the ICF Global, Mel is driven by his call to “Empower Leaders to be Brave”. He believes that Leaders are the catalysts in transforming organizations, communities and nations. 

As a key influence of Future Coaches, he is the Master Coach for the ‘Catalyst Coach Certification’, that prepares future coaches to impact the globe. Mel’s passion extends to working with young Social Entrepreneurs, which has lead him to create CATALYST, a Coaching and Leadership initiative that empowers change-agents towards greater social impact and sustainability in parts of Africa.

As a speaker, Mel has shared many international platforms in front of crowds of 100 to 1000. Last year, he was invited to be a TEDx speaker in Nigeria. In his training experience, Mel has ignited leaders and teams from top companies across the region in Banking, IT, Insurance, Telco, Publication, Education, Retail to Pharmaceutical, Manufacturing, Training & Development and NGOs.

Mel is also a co-author of “Bring Out Their BEST” – Inspiring a Coaching Culture at the Workplace, that features 40 Best Practice stories from organizations across the Asia Pacific Region.

Zohrab Chong

HRDF Certified Trainer

Zohrab has more than 20 years of the financial institutional industry experience, in particular the Malaysian insurance industry. His early professional career includes being a practicing lawyer, an economic trade officer with the South African High Commission and an international business development manager all before joining the financial industry.

He began his financial industry journey in insurance as a loss adjuster before moving onto claims, business excellence, performance management, coaching, organisation development, learning & development and talent management. His operational exposure and experience has enabled him to understand and speak the business language when facilitating in-house as well as external learning programs.

He also served and delivered learning programmes including train-the-trainer certification. That he gave across the region namely in Indonesia, Hong Kong and Singapore.

Zohrab’s experience in people management comes from managing teams of 2 to 25, working on local and regional project. He coaches and mentors his team members, in jump starting self development to achieve success. He is currently engaged as a mentor to graduating students as well.

In the area of digital transformation, while at the Bank Zohrab took charge in planning, designing and delivering the Future Ready Skills programme (first phase) within 4 months from ideation. The programme benefitted over 30,000 employees and he was instrumental in facilitating workshops that enabled the 1,100 managers to be equipped with the capability to pass on what they learned.

PowerUpSuccess (formerly known as PowerUp Learning Academy) is a proven expert with almost two decades of experience in Business Optimization, Digital Supremacy Transformation, Human Capital Development, High Performance Training, Results-Driven consulting in Sales, Relationship Mastery, and Leadership Development.

© 2020 PowerUpSuccess Group. All Rights Reserved.