Now, there are a lot of books out in the market that give expert advice and help on enhancing your sales skills; be it about prospecting, cold-calling, presentation or on closing. But few provide insights about the identity of the salesperson. If you are a sales professional, entrepreneur, business-owners or play some form of customer facing sales role, the book is written specially for you. The content is a result of years of observing and working with thousands of sales professionals, as well as managing countless of sales development projects with leading brands all over Asia. The DNA of a Sales Superstar embodies a sales person’s essential characteristics, influential persona and high impact behavioral habits needed to become a Sales Superstar.