Event Details
Date, Venue & Fees

May 17th & 18th, 2010
PowerUp Learning Academy, MY.

Early Bird Offer

RM 1,550 per participant

Before May 3rd, 2010

Normal Rates

After May 3rd @ RM 1,750

Bonus

Get 20% off the 3rd
person onwards from same organization



Facilitator's Profile
Jonathan Low

Who Should Attend
General Managers, Revenue Managers, Sales and Marketing professionals, Front Office associates and other hospitality managers responsible for the revenue and financial performance of their hotels or organizations.

Methodology
This Two (2) days program will be challenging, thought provoking, motivational and above all fun. Candidates will use a variety of learning tools including practical case studies, games, real life scenarios, exercises and open learning.



About PowerUp Success

To date, our trainers have worked with over 80,000 participants and 2,000 organizations globally, from all walks of life and skill sets. Besides these professional seminar series, we also provide customized corporate training, team building, quality process & business consulting, executive search and HR management consulting.

Deliverables

2 days of interactive workshop facilitated by our highly experienced trainer.
Interactive classroom discussions.

Powerful, experiential and engaging exercises.
Individual coaching for all participants to improve their performance.

Participant manual for use during the workshop and reference.

Industry based case studies.

Certificate of accomplishment.
Overview

Hospitality managers are faced with the daily daunting task of making key decisions in setting the appropriate occupancy and rates in order to maximize and optimize the total revenue for their respective hotels. This knowledge and skills are even more crucial and important in a global economy that presents much challenges and opportunities at the same time.

In this 2 days high impact workshop, participants will be introduced to the revenue management methodologies, concepts, processes and most importantly, the practical applications of the tools and strategies discussed and learnt from the workshop. New case studies, materials, tools and resources have been designed, updated and enhanced to provide greater knowledge, skills and applications in optimizing revenue for the hotels. "Bonus: A new section on "Leveraging the power of Social Media Marketing" will also be included!"

 

Why Attend ?

The workshop is full of ''Revenue Optimization Ideas' to help participants maximize and optimize the total revenue for their respective hotels/resorts. Participants will be introduced to  the methodologies, concepts, processes and more importantly, practical applications of the tools and strategies.

 

Learning Outcomes

Demonstrate a good understanding of hotel revenue management and describe its benefits.
Identify the challenges and shortfalls of using traditional methods and tools in measuring and managing revenue and performance.
Describe the key components and conditions in hotel revenue management and the importance of a systematic revenue management process.
Define key revenue management measurements in optimizing revenue in rooms, restaurant and function space.
Create and apply key steps in forecasting based on a systematic revenue management methodology in measuring its accuracy.
Apply restriction controls in managing inventory and availability based on demand patterns.
Understand and apply effective pricing strategies to optimize revenue, including distribution channels.
Implement effective selling strategies and tactics in hotel revenue management in different market scenarios, including Social Media Marketing
Understand the importance of market share and how to use revenue management to be competitive in optimizing performance.
Lead a hotel revenue management efforts in optimizing rooms and other revenue generating disciplines.

 

Course Syllabus

Day 1
Introduction to Hotel Revenue Management
Revenue Optimization methodology and processes

Key components and conditions in successful hotel revenue management
Key measurement indicator in optimizing room revenue, restaurant and catering
Forecasting - Steps, Measurements and Accuracy processes in Revenue Management
 
Day 2
Restriction, Inventory and Control Management in managing Availability
Developing effective Pricing Strategies and how to manage pricing through distribution channel
Effective Sell and Revenue Strategies and tactics for revenue optimization driven organization
Market Share - Identify Trends, Interpreting and Analyzing Performance
Leading a Hotel Revenue Management focus Organization

 

Here are what some previous participants trained by our facilitator have commented :

"Highly appropriate training program for all SE Asian markets combining basic understanding as well as practical and sophisticated approaches to Revenue Management. Thank you Jonathan and I really enjoyed your thought provoking, enlightening and truly inspiring personality. You showed me what I already knew, but need most, to relearn."

Director of Sales & Marketing, Gran Melia Jakarta, Indonesia



"This is just a personal note of appreciation to thanks you for a productive and refreshing course recently held in G Hotel. The hospitality industry in particularly in Malaysia needs great people like you to bring the 'edge' out of the 'common' practises in this industry. I'm glad to be a part of your course not only to have some valuable take-back in revenue management but also I realize that I'm motivated by your energy - You have it man to be a great motivational speaker!"
Rooms Division Manager, Westin Langkawi Resort & Spa, Malaysia


"Jonathan's enthusiasm, knowledge and experience has contributed positively in his training to our team members. Case studies presented in his training relates directly to the industry needs and has helped our team to understand and carry out their job more efficiently.  His ability to interact and approachable attitude has helped my team members to respond positively to his training.  I would not hesitate to recommend Jonathan's training to companies who seek to improve in optimizing revenue."
E.A.M,  Eastern and Oriental Hotel Penang, Malaysia.

"I was really inspired by your enthusiasm and knowledge, Jonathan. The course was extremely helpful, very practical and applicable. With your exceptional ability to communicate and motivate, I was able to really enjoy and absorb the Revenue Optimization course more effectively. Thank you!"

Director of Sales, Melia Hanoi, Vietnam.

"The Revenue Optimization course has given me a rude awakening of how fast the industries forecast have evolved. At the same time, Jonathan has made the materials understandable. Kudos to the facilitator. I strongly feel this course is not only beneficial to Revenue Managers, but too all managers involve in revenue management."

Operation Manager, Seri Costa Hotel Melaka, Malaysia.

"It was a great seminar on the Optimizing Revenue Management. With the fantastic ideas that Jonathan have shared I would be able to adopt the revenue optimization methods and tools in measuring and managing revenue and performance better. Thank you Jonathan."

Front Office Manager, SuCasa Service Apartments, KualaLumpur, Malaysia.

 

For registration information, contact training@powerupsuccess.com
or Call +603-7960-3088
For 2010 event calendar of other public seminars, please click here


Note : This course is HRDF applicable. You will be provided with the necessary documentation to facilitate your application, where needed.

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