The Certified Sales Trainer (CST) program is an internationally recognized accreditation by Sales & Marketing Institute International and Sales Star Academy (owned by PowerUpSuccess Group), the exclusive partner of the Certified Sales Professional franchise in the SEA region.

CST is the most comprehensive and empowering certification program available in the sales trainer’s development & validation world today, with a well structured and thorough curriculum covering the key areas essential to be a great sales trainer and people developer.

• Becoming more effective as a well equipped sales leader, sales trainer or business owner within their own organization
• Developing a solid foundation and greater confidence as a Certified Sales Trainer to your internal / external clients
• Learning proven methods, strategies and skills as a high impact sales trainer that is based on world-class best practices

CST was developed as a collaboration between Sales Star Academy Master Trainers, proven Sales Trainers & Mentors with over 25 years of industry experience either as Sales Coaches, Leaders or Trainers; and Sales & Marketing Institute, a globally recognized sales accreditation body that validates the competencies of sales professionals & leaders against the industry standards of the Sales Competencies Bank of Knowledge (CBOK).

• Identify and determine the need for sales training: what, who, and how
• Develop effective sales training learning objectives and instructional design
• Apply adult sales learning concepts, develop supportive climates and customize off-the-shelf materials
• Use sales training activities and alternatives to lecture, strategies for different learning needs, effective questioning techniques
• Prepare properly for a sales training session and inspire sales people to foster learning
• Manage and encourage sales people of all backgrounds and learning styles; understand who is learning and how to address challenging participants
• Present and facilitate a sales training program, including use of audio visuals and handouts
• Develop practical metaphors, role-playing, simulation and experiential activities to articulate sales lessons and principles
• Learn how to facilitate training utilizing SSA’s best practice sales training materials and approach

Day 1

• Introduction to Certified Sales Trainer Program
  • Philosophy
  • Outcomes
  • Journey
• Approach to ROI Based Sales Training
  • Pre-training / Base-lining / Variables of Measurements
  • Sales Training Analysis & Designing
  • Closing Performance Gaps
  • Measuring Success & ROI

• Sales Competency Models
  • Sales Process
  • Sales Knowledge
  • Sales Skills
  • Developing Training Objectives & Outcomes
  • P.O.E.M Model
• Psychometric Profiling
  • Base-lining Sales Success Factors for Organizations
  • Framework for selecting sales candidates
  • Model for Sales Coaching
• Designing Sales Training Activities

Day 2

• Types of Sales Training vs Positioning

  • Keynote / Motivational

  • Soft-skills Workshop Based

  • Hard-skills Workshop Based

• Sales Training Content Design

  • Modeling the Workbook, Slides, Activities, Case Studies & Role Plays

• Sales Training Stage Skills

  • EAR Facilitation, Building and Tell Stories, Music Selection

• Sales Training Project Planning

Day 3

• What Makes Sales Training Stick?

  • Gathering Data on Performance and Situational Variables

  • Building industry specific Role Playing Scenarios

• How to sell Sales Training Effectively & Profitably

• • Awareness / Mastery Based

  • Skill Based

  • Solution Based

  • Industry Based

• Certification Assessment

• Mock Sales Training

How does it work & How long does it take

Sales Star Academy uses the most effective and highly-qualified facilitators for our certification programs. Each facilitator is an experienced practitioner and shares real life examples and a wealth of practical experience during the workshop. They know how to apply classroom theory to on-the-job situations.

This results-based course will be challenging, thought provoking, informational, experiential and inspiring. Candidates will use a variety of learning tools including motivation, lecture, workshops, discussions, actual and simulated case studies, games, real life scenarios, work-based projects and open action-based learning.

Within 45 days from completing the CST program, the participants are expected to apply the newly acquired competencies to actual on- the-job situations or opportunities. Each participant will accomplish a formatted report  (provided by PowerUp Success and Sales Star Academy) which requires the concurrence of their immediate supervisor in the organization or client in a training job.

• 3 days of workshop sessions with comprehensive course material
• Internationally recognized qualification
  • SMII Sales Trainer Certificate upon completion
  • Sales Star Academy Sales Trainer Accreditation upon validation
• Professional Sales Training Skills
• Access to USD 500 worth of sales training materials, slides, tools, workbooks, etc
• One Year Membership to Sales & Marketing Institute CSP network

• Have at least 5 years experience in Sales related roles
• Has a proven sales track record of meeting business targets consistently
• Complete the CST pre-qualification application form
• Pass a 30-minutes assessment interview with our master trainers
• Provide a referee who familiar with your work experience and track record