It’s often said that the key differences between a successful person and the one who is not, are the opportunities that they get in Life.

However, what most people fail to realize is that the doors of opportunities are equally available for all who know how to open them.

In this article you can create your golden opportunities and seize the moment by learning from Raymond Phoon, Sales Psychologist on how to open the doors of opportunities in sixty seconds or less with the Right Pitch.

The Elevator pitch, as it is commonly called is a well prepared and relevant personal introduction or a summary of a product/service offering that can be articulated within sixty (60) seconds or less; the time is typically takes to go from the bottom level to the highest level of an office building.

Have you noticed that some people just have the knack of attracting others ?

Of course we can attribute it to their charismatic or outgoing personality. But the fact of the matter is that there are many others would still invoke the interest of others without these obvious magnetic external traits. Either it’s in the way the communicate their ideas or just through an honest articulation of their personal experiences. And that’s no different for sale professionals. Successful ones are certainly those that can build not only great relationships with their clients, but those that can create the effective initial connection - one that open doors of opportunities.

As strange as it sounds, I have not met many Sales professionals who can deliver a well structured, aptly rehearsed and naturally delivered pitch. We would think that something so important as their pitch would be of second nature to them. The fact though is that most either depend on their instincts or rely entirely on the statements prepared for them from their corporate communication counterparts. This potentially makes a Sales people’s delivery stiff, rigid and could even come across as “hard-selling”; which obviously will not work well with most customers.

In my experience as a Sales Coach and Trainer, while some do succeed because of their sincerity or market credibility , it’s clear that many can do much better. Why leave important opportunities to chance or impromptu presentations ? Why over-sell or sell yourself short ? Why not have something prepared in the best structured manner that is purposefully written to influence the listener emotionally and intellectually ?

Whether in social functions, network meetings or business presentations, using the right pitch, that properly structured, carefully rehearsed and naturally delivered will not only attract customers to you, but more importantly open the doors of opportunities in an overwhelming manner.

The right pitch will ensure the least amount of resistance, leaves no chance for objections or confusion and result in the customer wanting to know more or be part of your “revolution” ( in terms of the solutions that you offered to your legions of satisfied clients ).

I have included key principles in the following template, which I have used with all my key clients in helping them elevate their core selling skill - their elevator pitch. So do it today. Using the key strategies below, you will Open the Doors of Opportunities in sixty seconds or less with the Right Pitch. Results guaranteed.

One of the most essential and frequently used sales element in a salesperson’s toolkit is the elevator pitch. Yet hardly anyone puts enough effort to review and master this powerful skill that can make or break your business. Most would tend to leave it to chance, to the “gift of the gab” or sheer natural talent which they hope can be adapted quick enough, depending on circumstances.

Experience tells us however that successful sales professional never leave anything to chance and prefer to develop powerful pitches based on the following principles :

Start with the “Hook”.
This is something that is used to gain their attention.

Powerful fact :
We are the only company in Asia ..... or We are the first organization...

Follow up by providing clear information of what you have done.
This is used to draw interest.

Advantage :
We have helped thousands / large organizations / brand leaders....

Use contextual words that are measurable.
This is used to put into context and convince them of the value add.

Evidence / Details :
Over the past decade / since 1986... / 2 out of 3 ....

Then add descriptive words that lead to emotional attachment.
This adds meaningfulness and personalization, driving the desire.

Benefit :
We have worked with countless of organizations like yourself, using our special / exclusive solution to increase sales by over 30% in the last one year.

Call to action. Finish with action driven statements.

Action :
Would you be interested to hear how we did it ? or
Can you think of anyone who can benefit from this as well ?

The whole pitch should take no more than one minute and less than 200 words. Be unique and different.

My Elevator Pitch Sample

Hi, my name is Raymond Phoon. As Asia’s #1 Sales Psychologist & Leadership Coach, I work with professionals and market leading organizations to develop bulletproof sales strategies that is drive breakthrough results across Asia.

As a creator of powerful books and sales tools, regular speaker at sales conventions and radio shows, as well as sales guru to many Fortune 500 organizations, I have help elevated their skills and inspired them to greater heights, resulting in over USD 10 Billion of incremental revenue.

Together with my team at the PowerUp Success group, we have successfully coached and trained tens of thousands of salespeople in the past decade with our unique and comprehensive approach. This makes us the only Sales Academy in Asia with clear ROI driven talent development and training solutions that is embedded in the sales process, tied to business results and builds core competencies that entirely measurable and sustainable.

Brand leading and progressive organizations like yourselves are attracted to our exclusive concept because it enables them to grow their business and develop their team without unjustifiable investments.

Would you be interested to find out more or possibly know of anyone that would like to work with us ?